Decision 01
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Activity 01
Phase 01 - Form Your Hypotheses
Decision 01: what problem do we believe exists
Define the Problem Hypothesis
Why this activity matters
A problem hypothesis describes the problem you believe customers have. Writing it down helps you compare your assumptions with what customers actually tell you.
Evidence to Collect
Don't Spend Time Researching
Research until you can make the decision—not until you've read everything. The topics below rarely change the outcome.